The SWS Origin Story

Specialised Welding Systems is a small family owned and operated Australian business, founded in 2014 by Travis Muratore, a welder with a vision to provide better equipment for local welders and fabricators. It began in a shed on the family farm, built from the ground up with limited resources and a practical do it yourself mindset.

Early Partnerships

In the beginning, it was a challenge to find a manufacturer willing to collaborate. Most Chinese factories were already producing for established brands. Eventually, Travis connected with DLD Welding, a small but forward thinking manufacturer. After many trips to China, bringing his own welding helmet and gloves to personally test machines on the factory floor, a strong working relationship was established.

One standout feature DLD offered was an LCD interface, something almost no one else had at the time. Recognising its potential, Travis pushed forward with machines that included this technology well before it became common.

Improving the Gear

Working closely with DLD and multiple other suppliers, Travis focused on practical improvements that welders would appreciate.

• Improving machine user interfaces and build quality, and adding new features like EASY MODES on the ALUMTIG.
• Supplying better torches and accessories, not just what was offered from a single manufacturer.
• Taking an active role in production and testing on the factory floor in China, ensuring each machine met SWS standards before leaving the country.

At a time when most rebranded machines came with standard uninspiring parts, these extra steps to improve quality and usability made a real difference, setting SWS apart in the market.

A New Direction

As the business grew, the limits of rebranding became clear. Over time, SWS has shifted focus to develop its own machines and accessories. In 2025, the company committed fully to TIG, a decision made to keep things simple, stay small, and concentrate energy on doing one thing well.

2025 and Beyond

Today, SWS is still run by Travis, who brings hands on welding experience and years of electronics and product design knowledge to the table, skills gained through real world problem solving and development work. He now works alongside a small team of talented electronic, mechanical, and firmware engineers to develop and refine the next generation of TIG welding gear. Every decision is grounded in practical use, not just theory.