The SWS Origin Story

The SWS Origin Story

Specialised Welding Systems is a small family-owned and operated Australian company, founded in 2014 by Travis Muratore — a welder with a vision to provide better equipment for local welders and fabricators. It began in a shed on the family farm, built from the ground up with limited resources and a practical, do-it-yourself mindset.

Early Partnerships

In the beginning, it was a challenge to find a manufacturer willing to collaborate. Most Chinese factories were already producing for established brands. Eventually, Travis connected with DLD Welding, a small but forward-thinking manufacturer. After many trips to China even bringing his own welding helmet and gloves to personally test machines on the factory floor - a strong working relationship was established.

One standout feature DLD offered was an LCD interface, something almost no one else had at the time. Recognising its potential, SWS pushed forward with machines that included this technology well before it became common.

Improving the Gear

Working closely with DLD, SWS focused on practical improvements that welders would appreciate. That meant:

• Upgrading torches and offering high-flex gas cooled leads
• Refining cables, fittings, and consumables
  
• Improving machine user interfaces and adding new features like EASY MODES on the ALUMTIG
• Building out kits using better accessories from numerous different suppliers

At a time when most rebranded machines came with standard, uninspiring parts, these upgrades made a real difference.

A New Direction

As the business grew, the limits of rebranding became clear. Over time, SWS has shifted focus to develop its own machines and accessories. In 2025, the company committed fully to TIG - a decision made to keep things simple, stay small, and concentrate energy on doing one thing well.

2025 and Beyond

Today, SWS is still run by Travis, who brings hands on welding experience and years of electronics and product design knowledge to the table skills gained through real world problem solving and development work. He now works alongside a small team of talented electronic, mechanical, and firmware engineers to develop and refine the next generation of TIG welding gear. Every decision is grounded in practical use - not just theory.